Shreyas PanditAdvertising is Dead… Long Live AdvertisingContemporary society is a society living with advertising; it exists in nearly every facet of our lives and at nearly every moment. For…9 min read·Jan 18, 2021----
Shreyas PanditWhat are capabilities?“I propose that organizations can become more market oriented by identifying and building the special capabilities that set market-driven…3 min read·Dec 30, 2020----
Shreyas PanditWhat is an innovation?Can Studies of Innovation Processes and Outcomes Focus on One and Not on the Other?4 min read·Dec 30, 2020----
Shreyas PanditMedia Literacy and PersuasionMarketing has always sought to distance itself from the early notions of just being a Snake Oil Salesman, and for a significant period of…3 min read·Dec 28, 2020----
Shreyas PanditGlobal Consumer CultureSince the end of WW2 there has been a steady push towards creating a global consumer culture. Globalization, the development of mass media…3 min read·Dec 28, 2020----
Shreyas PanditMotivations for Scenario Planning in Addressing Black Swans like COVID-19In 2020, the world was caught off-guard by an unprecedented global pandemic, known as COVID-19, affecting the overall political and…27 min read·Nov 21, 2020----
Shreyas PanditDesigning Questions to EmpathizeThe first stage of Design Thinking is to empathize with your user and truly understand the problems they have and it typically entails…2 min read·Nov 15, 2020----
Shreyas PanditRhetoric & SemioticsThe overall discussion is centered around the notion of rhetorical language (written or spoken) and images (signs, symbols) to promote an…3 min read·Nov 15, 2020----
Shreyas PanditAdvertising’s Imbroglio: A critiqueShankar in his paper ‘Advertising’s Imbroglio’ explores a paradigm of what advertising is and how it works. He outlines two distinct…3 min read·Nov 15, 2020----
Shreyas PanditUnderstanding the Business Models Behind Mobile PaymentsAs we’re heading towards a cashless society and the usage of mobile phones increasing every year (Carmody, 2018; Mohd Suki & Mohd Suki…19 min read·Oct 30, 2020----