Shreyas PanditAdvertising is Dead… Long Live AdvertisingContemporary society is a society living with advertising; it exists in nearly every facet of our lives and at nearly every moment. For…Jan 18, 2021Jan 18, 2021
Shreyas PanditWhat are capabilities?“I propose that organizations can become more market oriented by identifying and building the special capabilities that set market-driven…Dec 30, 2020Dec 30, 2020
Shreyas PanditWhat is an innovation?Can Studies of Innovation Processes and Outcomes Focus on One and Not on the Other?Dec 30, 2020Dec 30, 2020
Shreyas PanditMedia Literacy and PersuasionMarketing has always sought to distance itself from the early notions of just being a Snake Oil Salesman, and for a significant period of…Dec 28, 2020Dec 28, 2020
Shreyas PanditGlobal Consumer CultureSince the end of WW2 there has been a steady push towards creating a global consumer culture. Globalization, the development of mass media…Dec 28, 2020Dec 28, 2020
Shreyas PanditMotivations for Scenario Planning in Addressing Black Swans like COVID-19In 2020, the world was caught off-guard by an unprecedented global pandemic, known as COVID-19, affecting the overall political and…Nov 21, 2020Nov 21, 2020
Shreyas PanditDesigning Questions to EmpathizeThe first stage of Design Thinking is to empathize with your user and truly understand the problems they have and it typically entails…Nov 15, 2020Nov 15, 2020
Shreyas PanditRhetoric & SemioticsThe overall discussion is centered around the notion of rhetorical language (written or spoken) and images (signs, symbols) to promote an…Nov 15, 2020Nov 15, 2020
Shreyas PanditAdvertising’s Imbroglio: A critiqueShankar in his paper ‘Advertising’s Imbroglio’ explores a paradigm of what advertising is and how it works. He outlines two distinct…Nov 15, 2020Nov 15, 2020
Shreyas PanditUnderstanding the Business Models Behind Mobile PaymentsAs we’re heading towards a cashless society and the usage of mobile phones increasing every year (Carmody, 2018; Mohd Suki & Mohd Suki…Oct 30, 2020Oct 30, 2020
